Familiarity with Non-Familiar Brand: Quality Vs Brand

Familiar and branded products do not often time have good quality and do not match with words of promise. When we hear a brand what comes to the imagination is that this is a cool brand that everyone is using, but we do not often think about its real quality. Talking about quality, I mean it is long-term use, comfort, quality preservation, it is unique design and style, and the real usefulness of the product.

You might say, that they are a famous brand because of the quality and that is why they are a brand. Well, maybe that was true in the beginning, but once the demand gets high they tend to lose original quality because obviously, they need to keep producing in order to stay in business.

Branded and worldwide shipped products are subjected to processing and underwent additions. To produce more with fewer expenses for long-term business, they tend to do cuts or change the originals into artificial ones. But no one knows about the quality of the product, because it is a brand. This subject to every category of products. In short - the greater the demand, the lower the quality becomes. That is why they are starting to produce in less volume and add to them more artificial and sell it at a higher price. Because they already have earned trust in the beginning, people will stick to them ignoring that there are much better products with better quality. I am not saying that brands are bad. I am talking about options and alternatives that people can have a look at, do their own research, and make a better choice at a time of high consumption.

For business owners: Narrow down your targeting scale and save your quality.

Quality pays more than great demand.

Let's take it from another perspective. More various brands from the same category-more competitors. More competitors mean they are just trying to do the same as others but in a different way. They are more focused on competitors, and hunting the consumers rather than focusing on the meaning of what they are doing. Any production and service needs to have a reason why they are here for consumption and what makes them best. When people deliver their business, service, or brand products they need also to deliver the art put into it, the creativity, passion, quality, mindfulness, and love put into that. That is what makes their brand or service meaningful and highly appreciable.

Read another article about branding here

Read about "Spark your creativity".