The concerns about SEO in the AI Advanced Era and how it might affect Google search?

SEO

Most creatives and businesses start to wonder about SEO rankings on Google search because everyone starts to use AI tools to get their content out there in search, creating real competition for creatives. 

Others are glad to use it because it helps even non-SEO professionals advance.

So what is really going on here? Will SEO get more complicated to set up for a Google search?

Flip Side gathered some insights and expert's minds.

Let’s first list the benefits and disadvantages of AI

Benefits:

1. With the help of AI, it not only saves you time but can help you boost content quality and relevance, subsequently improving SEO performance.

2. Embracing AI-driven tools that automate tasks and help you improve search rankings and user experience.

3. AI-driven tools automate SEO tasks by analyzing data, providing recommendations and helping execute actions aimed at improving a website’s search engine ranking.

4. You can regularly update your content strategy based on AI tool insights to maintain relevance and quality.

Now a question?

 Can AI-generated content hurt my search ranking?

Disadvantages:

1. As the internet becomes flooded with AI-written content, the real hurdle is standing out from the masses.

2. While AI can speed up the content creation process — which certainly has SEO benefits — it's not a self-driving technology.

3. AI models rely on limited data. Google will then prioritize articles with more current information, potentially impacting your search ranking.

4. There's the issue of duplicate content. Imagine thousands of marketers asking ChatGPT the same question and pasting its response into their content. When Google crawls these pages, it may determine that the content is unoriginal or lacking expertise.

5. It's no secret that marketers operate in high-pressure, deadline-driven environments. While it's tempting to rely on AI for a quick content fix, this approach does little to foster genuine connections around your brand.

across all other marketing channels to extend their reach.

6. However, AI-written content alone may not be enough to compete in search engines. To stand out, you must combine AI with human expertise and perspective.

7. While using AI to generate content is fast and cost-efficient, human-driven content brings creativity, emotions and unique perspectives that AI cannot emulate.

Google

I gathered some advice from Scott Keever- an entrepreneur and internationally recognized SEO expert, Founder of Keever SEO. Let’s explore what he says.

“Search has progressed from basic keyword matching to semantic search, taking into account user behavior and the meaning behind words or phrases.”

 His recommendation on keeping the balance:

Balancing Human Expertise And AI In SEO

The human touch in content creation holds great value as it imbues a unique, engaging quality that resonates with users. This allows content to stand out in a competitive market and helps build trust with your audience.

Yet as the SEO landscape evolves, maintaining a balance between human expertise and AI is imperative. This involves maintaining the human touch in content creation while leveraging AI’s data processing capabilities to enhance SEO strategies and better align with user intent.

AI is transforming SEO, making it more efficient and user-centric by improving search accuracy, optimizing content creation and helping you focus on user intent. Embracing AI tools while balancing human expertise is key in this era. While SEO will always be a major factor in digital marketing.

What says HubSpot SEO experts:

“Generative AI may offer a short-term solution, but it's not a sustainable means to champion your brand's story or build genuine customer relationships. Instead, marketers should build their strategies around human-centric, authentic thought leadership content like podcasts, webinars, and video content. Then, amplify that content across all other marketing channels to extend their reach.”

Google serach

Putting It All Together 

To excel in this evolving SEO landscape, marketers should combine the power of AI with human oversight, expertise, and perspective. By putting high-quality content at the forefront, marketers can stay competitive in the next era of search.

SEO will remain one of the most effective strategies in digital marketing!

Hope, you will find it useful and feel free to comment!