Impressions Vs views

Social Media views

There is often confusion between social media terms: impressions and views.

Let’s get clear on them!

The impression is just the presence of an ad on the user’s screen. A view is the time users spend engaging with the content f.e video content.

The CPM method in Digital Marketing is a good way to build brand awareness, it is an ad on websites. The method Cost Per Mile paid for 1000 impressions, that way as a marketer you can know how much budget you have spent for 1000 impressions. Gained impressions through CPM can be a good start to build brand awareness and measure the cost of an ad.