Articles for creatives
About marketing, branding, and business
Taste versus Brand
Diving into Brand
When first starting their own business or launching a new product, people often think that building a brand for is what will make them recognizable or famous. When it is actually the opposite.
Your service and products create a brand--but, you have to look at things beyond these things. It is about YOU. It is how you are distinctive and expresses the highest taste of you.
The brand is what is IN You already, not what you own.
Your brand is your taste. Your taste is your brand that combines 3 main things: your values, your personality, and a combination of your high qualities. By combining 3 of them, you will be on top of the average for your product or service, or it is you as a unique person.
â €High taste is a highly respected brand. "High taste" never follows the masses and average people. You have your own style, have something that others do not have. This is how you are highlighting your uniqueness. Having high taste doesn't mean being cheap or expensive.
The bottom line is expressing your authenticity by combining one thing well with another, using what you have, and making it interesting. In a word, it is a combination and using your creativity. It is also about how you will represent yourself, your product, or your service to the biggest auditory by not doing things that others doing and not following things that others follow.
Personal branding is another big topic, but in short, it is your value, identity, style, interests, intelligence, character, temperament, and what you are an expert in that highlights you as a person among others. The colorful socks you wear, the items that you are using, and the art that you are doing will highlight you among of masses, and you are famous to many people for the work you are doing. Personal branding goes as individually or along with your work or art you do. It is important to keep your self-branding high because it expresses more than your business.
Personal branding includes your characteristics that give some impression of the work you are doing and the service you are offering.
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P.S. Ayrie
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Creation VSÂ formula
Spark your Creatvity
Why do we have to follow mundane standards?
Let's take advertisement and marketing. Content writing or call-to-action contexts often needs to follow a formula. Why do we have to follow standards and formulas?
If you create engaging content without following any standards and it works, people are interested. Why do people still follow specific standards? Yes, models and standards are good and make your work easier. But aren't they limiting us to create something better?
There is another way to self-creation.
It is a way to bring something new for others to try. What you create will align with the perception and prism of not all but but millions of people.
It is like millions of atoms and electronics conjugation.
You don't have to fit your idea or some invention into a standard, formula or do it in a way as others do. You can do it in your own way and normalize it through repeated and consistent action. Soon it will become as normal as people drink a cup of coffee in the morning.
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P.S.Ayrie
Familiarity with Non-Familiar Brand
Quality vs Brand
Familiar and branded products do not often time have good quality and do not match with words of promise. When we hear a brand what comes to the imagination is that this is a cool brand that everyone is using, but we do not often think about its real quality. Talking about quality, I mean it is long-term use, comfort, quality preservation, it is unique design and style, and the real usefulness of the product.
You might say, that they are a famous brand because of the quality and that is why they are a brand. Well, maybe that was true in the beginning, but once the demand gets high they tend to lose original quality because obviously, they need to keep producing in order to stay in business.
Branded and worldwide shipped products are subjected to processing and underwent additions. To produce more with fewer expenses for long-term business, they tend to do cuts or change the originals into artificial ones. But no one knows about the quality of the product, because it is a brand. This subject to every category of products.
In a. short - the greater the demand, the lower the quality becomes. That is why they are starting to produce in less volume and add to them more artificial and sell it at a higher price. Because they already have earned trust in the beginning, people will stick to them ignoring that there are much better products with better quality. I am not saying that brands are bad. I am talking about options and alternatives that people can have a look at, do their own research, and do a better choice at a time of high consumption.
For business owners: Narrow down your targeting scale and save your quality.
Quality pays more than great demand.
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Let's take it from another perspective. More various brands from the same category-more competitors. More competitors mean they are just trying the same as others but in a different way. They are more focused on products, competitors, and consumers rather than focusing on the meaning of what they are doing. Any production and service need to have a reason why they are here for consumption and what makes them best. When people deliver their business, service, or brand products they need also to deliver the art put into it, the creativity, passion, and love put into that. That is what makes their brand or service meaningful and highly appreciable.
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P.S.Ayrie
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The psychology behind marketing is n to only knowing your audience...
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If you are a Creative Specialist in the field of Marketing, advertising, or Sales, it is crucial to understand the deep psychology behind them. First of all, you should understand your own psychology.
Most analytics and researchers advise you to understand who are your audience, but no one advises you first to understand yourself. It is really about playing between.
Here comes " Mentalisation".
According to psychotherapist Peter Fonagy, he says that: "The key to understanding others is to understand yourself first".
Mentalisation is the process whereby understanding our own inner experience, we can accurately understand others.
This is the way how to learn to empathize and make a better prediction on which market strategy will be the best to apply.
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